A Company That Helps: The North Face

Note: ThatHelps is not paid or asked to feature any products or brands on our website. We just like to spotlight the good work being done by individuals, our cause partners, and Companies That Help.

The North Face is as mindful company as it gets. The activewear brand supports conservation, climate change education, sustainable sourcing, and education. From hosting international design competitions to encourage the arts for children to recognizing nonprofits that protect the environment, this company gives back in a multitude of ways.

How The North Face’s “Walls” Campaign Helps

Most recently, the North Face donated a million dollars to the Trust for Public Land, which builds parks and protects lands for local communities since 1972. The donation provided wall climbing supplies for underserved communities with little space to exercise and play. It’s all part of The North Face’s new international campaign around the impact of walls to merge climbing culture with the larger political issue of inclusivity. The’ve even got a slogan: “Walls aren’t meant to divide us, they unite us.”

North Face's Walls Campaign

As a part of the campaign, The North Face partnered with gyms around the country on August 19th to establish a “World Climbing Day.” For every person who hit up a participating gym, they made a $5 donation to Paradox Sports, an organization committed to making climbing accessible to people with physical disabilities. The brand is also selling a limited-edition line of a variety of gear for the campaign and can still be supported by all with the #ClimbWalls hashtag on social media.

They Partner Up (Like ThatHelps)

Not only does the company do direct outreach via campaigns like #ClimbWalls they also partner with conservation organizations like Alaska Wilderness League to protect the Arctic. They’ve actually been at the forefront of climate change before some of ThatHelps’ conservation partners even existed: The North Face is a founding member of the Conservation Alliance, a collective of outdoor companies leading that support the most effective conservation organizations in North America, since its founding fifty years ago. Every person, company and institution can do their part to help the cause of conservation, and this business is a shining example.

Check out ThatHelps’ app to keep up with other companies that help and find ways to do your part, too.

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Photos: facebook.com/thenorthface, Pexels
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